Overview
Chefchaouen, known as the Blue City or the Blue Pearl, is a small city nestled in the Rif Mountains of northwest Morocco. The small city is marked by its striking houses and paved alleys in various shades of blue.
The tourism campaign will focus on creating promotional pieces that capture the spirit of the city and the designs draw from the city's most defining qualities: the layered shades of blue that coat its walls and streets.
The tourism campaign will focus on creating promotional pieces that capture the spirit of the city and the designs draw from the city's most defining qualities: the layered shades of blue that coat its walls and streets.
Traget Audience
The target audience for this campaign includes travel enthusiasts, photographers, creatives, and historians who are looking for interesting places to explore
Campaign Strategy
The campaign includes creating designs for three types of promotional pieces; postcards, t-shirts, and a brochure. Each piece encapsulates a unique design while forming a cohesive campaign. The design inspiration is the city itself, particularly highlighting the notable blue houses and streets of the city. The designs for the postcards and t-shirts were made using Illustrator, while the brochure design mainly included images of Chefchaouen.The result is a visually striking campaign that captures the city's cultural and historical heritage.
Chefchaouen Postcard
Chefchaouen Postcard
Chefchaouen T-shirt Designs
Chefchaouen Brochure Design
Chefchaouen Brochure Design
