Overview
This project focuses on creating a logo, brand identity & web design for Coral Relief, a charity focused on creating awareness on the preservation of coral reefs. The logo and web design will reflect Coral Relief's mission and values, aiming for a cohesive design that is implemented both on digital and print platforms
Logo Design
The logo for Coral Relief reflects the charity's mission to raise awareness for the conservation and protection of coral reefs. The dark blue represents the oceans and seas, where the corals thrive in and the orange depicts the striking and signature colour that is often associated with the corals. Since the logo would be used across both digital and physical platforms, the aim was to keep the logo design clean and responsive.
Logo Design
The logo for Coral Relief reflects the charity's mission to raise awareness for the conservation and protection of coral reefs. The dark blue represents the oceans and seas, where the corals thrive in and the orange depicts the striking and signature colour that is often associated with the corals. Since the logo would be used across both digital and physical platforms, the aim was to keep the logo design clean and responsive.
Coral Relief Logo Trials
Coral Relief Logo Application and Branding
Website Design
The website employs a consistent theme throughout its pages, using blue and white as its main colours and orange and teal as accent colours for headings and buttons. The wave like pattern for the header and footer were added to mimic the waves of the ocean, a gradient was added to further increase depth. For the header, a fading gradient was incorporated to represent seafoam. The aim of the website was not only to increase awareness and encourage people to get involved with coral reefs, but to also make the web design memorable and intriguing.
Coral Relief Moodboard, images retrieved from Unsplash and Freepik
Style Guide
Wireframes
Coral Relief UI Design
